Client Spotlight: Cohen Asset Management

Yardi Investment Manager helps us have more meaningful conversations with our investors.

– Scott McGinness, Principal and Chief Financial Officer –

The Company

Cohen Asset Management is a premier private real estate investment firm that is headquartered in Southern California with regional offices in in Phoenix, Dallas, and Northern New Jersey. The firm has an established history as a prominent and active owner-operator spanning several decades with a focus on the industrial and logistics sector, including fulfillment, warehouse and distribution centers, manufacturing facilities and infill/last mile properties aimed at providing solutions for the growing 21st century logistics-dependent economy and global supply chain. The firm’s team of seasoned real estate professionals creates value for its investors and tenants by establishing mutually rewarding relationships within the real estate community and by taking a proactive, hands-on approach to all its investments.

The Challenge

Searching for Information

Many of Cohen Asset Management’s investors are involved with over 20 different deals at once. Manually compiling such a diverse amount of complex information into reports was a labor-intensive task, and the company had no efficient way to do it. “Our company president would be in the middle of a call with an investor and would run into my office to ask, ‘Which deals is this person in, can you run a report?’” recalled Scott McGinness, principal and chief financial officer for Cohen Asset Management.

The Solution

Yardi Investment Manager

Yardi Investment Manager, the CRM and investor portal solution within the Yardi Investment Suite, compiles Cohen Asset Management’s portfolio performance into a single database that gives staff easy access and automatically tracks information on prospects, investors, activities, tasks, correspondence and more.

The Story

Stronger Investor Relationships

Cohen Asset Management’s investor relations staff can log into Yardi Investment Manager and see the online tools their investors are using, deals they are involved in, contact information, returns, distributions and other information. Receiving fast, accurate responses to inquiries creates investor confidence and assures them that Cohen Asset Management is fully connected with their accounts.

Cohen Asset Management also streamlined investor correspondence with Yardi Investment Manager, which automates the process of generating customized messages. The company now sends a personalized confirmation after a deal closes that requires only minutes of setup. “The correspondence template projects a good, professional image of our company to investors,” McGinness said.

Yardi Investment Manager not only saves Cohen Asset Management staff time, it also improves the accuracy and quality of its reporting and empowers a better-informed staff. “By being able to deliver information when it’s needed, we don’t have to follow up with the investor later, which is easier on both parties,” McGinness said. “We get a lot of compliments from investors about our service, and Investment Manager is a major reason for that.”